AI Agents for Traffic and Ads Performance Intelligence on Databricks
Static dashboards tell you what happened. AI agents tell you what to do next.
Communications, Media, Entertainment, and Gaming (CMEG) teams operate in minutes, not weeks. Backward-looking reports slow execution and waste media spend.
Indicium’s AI Agents for Traffic and Ads Performance Intelligence turn fragmented marketing data into a real-time decision engine. Built natively on Databricks Agent Bricks, agentic AI predicts performance, recommends actions, and continuously optimizes media spend and audience growth at enterprise scale.
Legacy table migrations move slowly and block critical initiatives
Dependency on a few developers creates single points of failure and delays
Manual code conversion lowers quality and breaks compliance with best practices
Engineers waste time on repetitive work instead of innovation
Built for High-Stakes Decisions
With AI agents running on the Databricks Data Intelligence Platform, CMEG teams can:
❯Predict campaign performance before budget is committed ❯ Optimize channels, audiences, and budget in near real time ❯Scale AI-driven decision-making across brands, regions, and channels
No waiting for reports. No manual analysis.
What Makes This Different
One trusted marketing data foundation All social, search, programmatic, and web analytics data unified in a governed Databricks Lakehouse with Unity Catalog.
AI agents that act, not just analyze Agentic AI generates predictive signals for engagement, conversion, and ROI, enabling proactive decisions instead of reactive reporting.
Built-in Optimization Prescriptive recommendations continuously improve campaign performance, media mix, and spend efficiency.
